Award-Winning Design
Home to the industry's most renowned Rose Parade talent, dedicated to bringing your vision to life on a global stage
White Glove Experience
Fiesta is your trusted partner, guiding and mentoring you through every step of the complex Rose Parade journey
Experiences
Fiesta knows this is one of the most monumental things you can do so we ensure you're fully connected to every aspect—from design to the big day
Awareness
Fiesta collaborates with you to seamlessly align your message with the pageantry and beauty of the event, providing the content, tools, and marketing insights needed to maximize your impact
NEXT ERA
OF THE PARADE
A LEGACY OF CREATIVE EXCELLENCE
Fiesta’s legacy of excellence perfected the art of float building, and now the team is ushering in the future of the Rose Parade with new technologies, processes, and innovations
Meet the Team
Fiesta Productions is carrying on the legacy of a thirty-year float building tradition with a dedicated team who has earned more trophies and recognition than any other talent in the industry.
AFID Award-Winning Floral Designers
Most Consecutive Sweepstakes Awards & Category Wins
Superior Design & Production Crew
Over 250 Years of Collective Experience
Leading Animation & Special Effects Professionals
Globally Recognized & Industry Award Winning Experts
Top-Tier Management & Promotion Team
Successful Management & Promotion of 100’s of Parade Entries
A Commitment to the True Scale of Your Vision.
We build more than floats. We build a moment worthy of the grandiose world stage that is the Rose Parade, so you can mark your legacy with inspiration, beauty, and art.

Our Clients
The team at Fiesta has proudly designed, produced, and brought to life an extensive list of award-winning floats for distinguished clients, including:
- AIDS Healthcare Foundation
- Carnival
- Chipotle
- Dole Packaged Foods
- Kaiser Permanente
- The State of Louisiana
- Stella Rosa
- The City of Torrance