MEET FIESTA

Fiesta Productions, official Tournament of Roses Parade float builder and home to some of the industry’s most recognized talent, creates a memorable parade experience for organizations so they can mark their legacy on the world’s stage with inspiration, beauty, and art.​

Mike Abboud

Founder, Chief Creative Officer

Mike Abboud is a distinguished float and production designer whose innovative vision and leadership have earned him a prominent place in the world of parade and event design. Formerly  the premier designer for Fiesta Parade Floats, Mike has brought 24 float concepts to life, with 16 of them earning prestigious awards, including the Grand Marshal Award twice for Most Outstanding Creative Concept and Float Design. His ability to blend artistry with technical precision has consistently delivered awe-inspiring results that set new benchmarks in float design.

Mike’s foundation in float design was shaped under the mentorship of the world-renowned designer Raul R. Rodriguez, whom Mike credits as the greatest influence on his career. Raul’s guidance inspired Mike’s artistic philosophy and instilled in him the importance of marrying creativity with precision.

Mike's leadership in the float industry is defined by a hands-on approach, ensuring that every aspect of a project, from concept to execution, meets the highest standards. His ability to collaborate with diverse teams, manage complex logistics, and maintain seamless client relationships has been a cornerstone of his success.

Under Mike’s direction, floats are not just visual spectacles but storytelling masterpieces, featuring intricate floral details, dynamic mechanical elements, and innovative design concepts. 

FLORAL

Claudia Dial

Art Director

Claudia has been involved with the Rose Parade for over 30 years, including the past 24 as Fiesta’s art director. Her artistic experience and knowledge of flowers provides her the expertise in overseeing all artistic aspects during the float creation process. Claudia’s ability to plan and keep track of each and every facet of the design, artistic application and maintenance of the floats plays a major factor in Fiesta creating numerous prize-winning floats in exacting detail.
FLORAL 1

Beverly Stansbury

Project Manager

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip e

FLORAL 2

“You take a design concept, entwine it with love, magic, and laughter, and you have yourself a beautiful float”

-Mike Abboud

A Legacy of Beauty, Pageantry, and Quality

Fiesta is here to bring your message to life on the world's stage, so when 50 million people from around the globe join you during this timeless tradition, you are seen.
IMG_8095